If you’re like us, you just can’t get enough of Jeep® models like the 2019 Jeep Cherokee. They include tons of versatility, tech gadgets, and a smooth look that only the Jeep brand could provide. Not very surprisingly, it turns out consumers across the board have a pretty strong emotional bond with this fantastic brand. Below, you’ll find the highlights regarding the results of MBLM’s Brand Intimacy 2018 Report.
According to mediapost.com, the report named Jeep brand as 4th among all car brands, a significant jump from last year’s 15th place. The report is the largest study of brands based on consumer emotions, using the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in several different countries.
In the past, it has been proven that studies such as these usually have a relationship with a brand’s revenue and profit analyses as well. More good stuff is certainly in the future for Jeep automakers and consumers alike. Chief marketing officer at Fiat Chrysler Automobiles, Olivier Francois, attributes this success to the brand’s unique identity and overall story.
“Storytelling is a critical part of marketing and being successful hinges on the ability to make it resonate emotionally outside the walls of your company,” Francois says in a release.
In general, the automotive industry is known for placing well when it comes to studies such as these that incorporate consumer needs, desires, and emotions, and the automotive industry placed 2nd this year out of the 15 industries included in the report.
Come by our dealership near Fort Scott anytime to learn more about our amazing Jeep models like the 2018 Jeep Grand Cherokee. We look forward to showing you everything there is to love about one of our most beloved brands.